Privacy Policy

Last updated December 2, 2022

This privacy policy for UKFlightExperiences ('Company', 'we', 'us', or 'our'), describes how and why we might collect, store, use, and/or share ('process') your information when you use our services ('Services'), such as when you:

  • Visit our website at https://ukflightexperiences.com or any website of ours that links to this privacy policy;
  • Engage with us in other related ways, including any sales, marketing or events.

Questions or concerns? Reading this privacy policy will help you understand your privacy rights. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us by email at hello@ukflightexperiences.com using the word 'privacy' in the subject line.

Summary of key points

This summary provides key points from our privacy policy, but you can find out more details about any of these topics by using the table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with UKFlightExperiences and the Services, the choices you make, and the products and features you use. For example, if you book a flight experience with us, we will collect from you and process:

  • Log and Usage data
  • Device data
  • Location data
  • The full name, email address and mobile phone number of the person making the booking
  • Information about the weight and disability status of passengers (we don't correlate this data with names or other identifiable attributes, we just know that somebody on the flight is (for example) either disabled or not disabled)
  • Any information you choose to provide to us in the free-text 'special requests' field, for example if you tell us that you want to fly over a friend's house and then specify their postcode
  • Payment information, such as your card details and billing address, which is stored and processed by our payment provider.

Do we process any sensitive personal information? We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. For example, log and usage data is stored by our cloud computing provider; device and location data is stored by our analytics provider; payment information is held by our payment provider.

How do we keep your information safe? We have rigorous organisational and technical processes and procedures in place to protect your personal information, such as access controls, encryption in transit / at rest and service hardening measures. However, no electronic transmission over the internet or information storage technology can ever be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. In the UK, the legislation governing your rights is the Data Protection Act 2018 and Regulation (EU) 2016/679 of the European Parliament and of the Council (also known as the GDPR).

How do you exercise your rights? The easiest way to exercise your rights is to email us at hello@ukflightexperiences.com. We will consider and act upon any request in accordance with applicable data protection laws.

Table of Contents

  1. What information do we collect?
  2. How do we process your information?
  3. What legal bases do we rely on to process your personal information?
  4. When and with whom do we share your personal information?
  5. What is our stance on third-party websites?
  6. How long do we keep your information?
  7. How do we keep your information safe?
  8. Do we collect information from children or those aged 16 or under?
  9. What are your privacy rights?
  10. Controls for Do-Not-Track features
  11. Do we make updates to this policy?
  12. How can you contact us about this policy?
  13. How can you review, update or delete the data we collect from you?

1. What information do we collect?

In short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • Names;
  • Phone numbers;
  • Email addresses;
  • Mailing addresses;
  • Addresses or locations of areas which you wish to transit over;
  • Contact or authentication data;
  • Billing addresses;
  • Debit/credit card numbers;
  • Passenger weight; and
  • Passenger disability status.

Sensitive information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

  • Health data.

Payment data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored and processed by Square Pay. You may find their privacy policy link(s) here: https://squareup.com/gb/en/legal/general/square-pay-pn.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In short: some information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device or usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, interactive actions performed, searches and other actions you take), device event information (such as system activity, error reports and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system and system configuration information.
  • Location Data. We collect location data such as information about your device's location, which can either be precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location based on your IP address. You can opt out of allowing us to collect this information either by disabling your Location setting on your device or refusing access to the information. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. How do we process your information?

In short: We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To deliver and facilitate delivery of services to the user. We may process your information in order to provide you with the requested service.
  • To respond to user enquiries/offer support to users. We may process your information to respond to your enquiries and solve any potential issues you might have with the requested service.
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
  • To fulfil and manage your orders, payments, returns and exchanges made through the Services.
  • To enable pilot-to-user communications, to ensure that the pilot can contact the customer to obtain information about the preferences of their flight, or to notify the customer in the event of a postponed booking, for example due to adverse weather conditions.
  • To request feedback and to contact you about your use of our Services.
  • To send you marketing and promotional communications (if this is in accordance with your marketing preferences). You can opt out of our marketing emails at any time by clicking the 'unsubscribe' link at the bottom.
  • To protect and ensure the safety and security of our Services, including fraud monitoring and prevention.
  • To identify usage trends to better understand how our Services are being used so we can improve them.
  • To determine the effectiveness of our marketing and promotional campaigns.
  • To save or protect an individual's vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your information?

In short: We only process your information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services, to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

  • Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and if those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
    • Send users information about special offers and discounts on our products and services
    • Analyse how our Services are used so we can improve them to engage and retain users
    • Support our marketing activities
    • Diagnose problems and/or prevent fraudulent activities
    • Understand how our users use our products and services so we can improve the user experience
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. When and with whom do we share your personal information?

In short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them specifically to do it. They will also not share your personal information with any organisation apart from us, unless they ask for and obtain your consent or have another valid legal basis. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:

  • Cloud computing services;
  • Data analytics services;
  • Payment processors;
  • Sales & marketing tools; and
  • Order fulfilment service providers.

We may also need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. What is our stance on third-party websites?

In short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services.

The Services may link to third-party websites, online services or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services or applications. The inclusion of a link towards a third-party website, service or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Services. You should review the policies of such third parties and contact them directly to respond to your questions.

6. How long do we keep your information?

In short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. How do we keep your information safe?

In short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information that we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can ever be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. Do we collect information from children or those aged 16 or under?

In short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a child and consent to such child dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate any accounts and take reasonable measures to promptly delete such data from our records - which will result in the cancellation of any booked products or services. If you become aware of any data we may have collected from children under age 18, please contact us by email at hello@ukflightexperiences.com.

9. What are your privacy rights?

In short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change or request deletion of your personal data at any time.

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such as a request by contacting us via email at hello@ukflightexperiences.com.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. In the UK this is the Information Commissioner's Office (ICO). You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us via email at hello@ukflightexperiences.com.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications. You can unsubscribe from our marketing and promotional communications at any time by clicking on the 'unsubscribe' link in the emails that we send, or by contacting us via email at hello@ukflightexperiences.com. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary for the administration and use of the Services, to respond to service requests, or for other non-marketing purposes.

10. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

11. Do we make updates to this policy?

We may update this privacy policy from time to time. The updated version will be indicated by an updated 'Revised' date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

12. How can you contact us about this policy?

If you have any questions or comments about this policy, you may email us at hello@ukflightexperiences.com.

13. How can you review, update or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update or delete your personal information, please contact us by email at hello@ukflightexperiences.com.